SKMF Swiss Knowledge Management Forum

Tuesday | 21.10.2025 | 16:00h (UTC+2) – 18:00h (UTC+2)

Topic

KM Storytelling Canvas for Executive Buy-in

This roundtable introduces you to a tool for aligning Knowledge Management (KM) with your organisation's business strategy. Use the KM Storytelling Canvas as a practical approach to connect KM actions with the strategic and individual objectives of your executives, thus securing their buy-in.

Storytelling is a powerful method to introduce ideas. KM must demonstrate clear and measurable business value. This can be, for example, improving competitiveness, profitability, and sustainability. KM must align with these goals.

Learn how you can make them an important promoter of your KM programme.

After this roundtable you will:

  • Understand what the KM Storytelling Canvas is and how best to use it
  • Be able to apply guidelines to help you optimize your KM story
  • Persuade management about the value of KM in your organization

Join us for this exciting roundtable. The discussion will be held in English.

KM Storytelling Canvas

This Canvas and the corresponding guideline was developed during a KMGN project led by Dr. Pavel Kraus and Dr. Manfred Bornemann.

Facilitator

Dr. Pavel Kraus and Dr. Manfred Bornemann

Location

Online. All registered participants will receive the Zoom dial-in link by email shortly before the roundtable begins. No participation without registration.

Registration

Registration (free of charge) required on Eventfrog with this link.

Note

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